Orange is my favorite color

Update – Slides from my talk were posted on SlideShare. Thanks to everyone who came and all the tweets!

I’ll be speaking at dev.Objective() this year in Minneapolis on a hybrid business/programming topic titled, “Building Multi-Tenant Software-As-A-Service (Saas) Applications” This will be a comprehensive review covering the hurdles I’ve crossed growing from a one-man nights-and-weekends operation to a team that has processed more than $100,000,000 in event entry fees. The talk will cover:

  • Database design and tenancy model trade-offs
  • Third party services and designing for resiliency
  • E-commerce strategies for cards on file, split payments, multiple currencies and marketplace-style apps
  • Implications of going global including i18n, l10n, currency and domiciling
  • Cross-customer security and the impact of banking and legal requirements such as PCI DSS, IRS and Know-Your-Customer (KYC)
  • Code strategies for implementing customer or domain-specific functionality without a “kitchen sink” user experience problem

Developers who are interested in SaaS apps or have the entrepreneurial itch themselves will walk away with a roadmap of the issues a SaaS app must solve and strategies to achieve success. I’ll be speaking immediately after the keynote Wednesday morning, May 13, at 10:15am.

This is my second time attending dev.Objective() and I’m returning because I got a ton of value from it. I hope you’ll consider attending if you’re not already signed up as it will be a positive boost for your creativity and skills. Registration is still available for $999.

Connect with me on twitter ahead of the conference to keep in touch at @ghidinelli. You can connect with other speakers and attendees on Lanyrd


  1. Christopher Keeler said:

    on May 18, 2015 at 11:42 am

    Are you going to be posting the slide deck and/or video of your talk? Thank you.

  2. Brian said:

    on May 18, 2015 at 12:01 pm

    Slides were posted this morning at

    Some slides are not particularly helpful without audio or animation (wasn’t sure how to capture that in PDF) but hopefully key points and resources come across.

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