The week in review

Friday September 24th, 2004 by Brian

This week I did very little. I mean I accomplished a lot, but it was centered solely around Pukka. I don’t think I went outside yesterday. That’s OK; sometimes you have to be productive and I solved a number of problems not the least of which was figuring out how to do min-width with CSS in Internet Explorer. I also created a clickable prototype of the new Pukka 2.0 layout and design. I think I have the workflow issues solved.

Yesterday I found from Gabriela that the post office does have my bag! That means I can finally shave my own head again soon. In the mean time, I went across the street to …

Full-circle marketing

Monday September 20th, 2004 by Brian

Being part of the motorsports scene, I’ve wondered long and hard how major car manufacturers financially justify participating in Motorsports as a competitive level. Some builders such as Ford do not. Outside of the possible R&D benefit where technology and experience gained from racing filters into the production line-up, there are relatively few ways to earn any return on the (usually hefty) investment.

That’s where Citroen does it right. Citroen’s World Rally team won the championship last year and one of their pilots is Carlos Sainz (above mentioned Spanish hero). The Citroen ads for the grocery-getting wagon to the little 4-seater, all feature Sainz in full nomex sporting Citroen logos. He isn’t sliding …

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