Orange is my favorite color
May 3, 2015

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Update – Slides from my talk were posted on SlideShare. Thanks to everyone who came and all the tweets!

I’ll be speaking at dev.Objective() this year in Minneapolis on a hybrid business/programming topic titled, “Building Multi-Tenant Software-As-A-Service (Saas) Applications” This will be a comprehensive review covering the hurdles I’ve crossed growing MotorsportReg.com from a one-man nights-and-weekends operation to a team that has processed more than $100,000,000 in event entry fees. The talk will cover:

  • Database design and tenancy model trade-offs
  • Third party services and designing for resiliency
  • E-commerce strategies for cards on file, split payments, multiple currencies and marketplace-style apps
  • Implications of going global including i18n, l10n, currency and domiciling
  • Cross-customer security and the impact of banking and legal requirements such as PCI DSS, IRS and Know-Your-Customer (KYC)
  • Code strategies for implementing customer or domain-specific functionality without a “kitchen sink” user experience problem

Developers who are interested in SaaS apps or have the entrepreneurial itch themselves will walk away with a roadmap of the issues a SaaS app must solve and strategies to achieve success. I’ll be speaking immediately after the keynote Wednesday morning, May 13, at 10:15am.

This is my second time attending dev.Objective() and I’m returning because I got a ton of value from it. I hope you’ll consider attending if you’re not already signed up as it will be a positive boost for your creativity and skills. Registration is still available for $999.

Connect with me on twitter ahead of the conference to keep in touch at @ghidinelli. You can connect with other speakers and attendees on Lanyrd

2 Comments

  1. Christopher Keeler said:

    on May 18, 2015 at 11:42 am

    Are you going to be posting the slide deck and/or video of your talk? Thank you.

  2. Brian said:

    on May 18, 2015 at 12:01 pm

    Slides were posted this morning at
    http://www.slideshare.net/ColdFusionConference/ghidinelli-building-saasappsfinal

    Some slides are not particularly helpful without audio or animation (wasn’t sure how to capture that in PDF) but hopefully key points and resources come across.

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